“Make a spectacle of yourself”
Idea behind the Snapbot
To introduce first Spectacles, team wanted to offer unique experience to our customers. Not only giving them fun launch event, we wanted to gamify the entire step of purchasing Spectacles from finding the bot, approaching, selecting, paying, and even receiving a receipt.
Exciting locations
Every Snapbot drop was at an unexpected location. People were excited to find Snapbot from an unusual location and made it feel like treasure hunting. Location includes bottom of Grand Canyon, Venice Beach Boardwalk, Big Sur Bakery, etc.
Vending Machine
Fun and friendly machine that you want to approach out of curiosity.
Snapbot Purchase Flow
Snapbot playfully giggles and rolls its eye until you approach it. The bot shows you with Spectacles on it to virtually try it on. Press either one of three buttons to pick the color and insert the card for the purchase. After payment, Spectacles bottle drops down to the mouth and celebrates with the rainbow light show.
Venice flagship store
Launched in November 2016